Forget the occasional blog post.
Lawyers practice law because they want to be attorneys, not marketers. But we know you cannot practice law without clients. That is where we come in.
Meriden Creative produces case studies for the legal profession. Our team takes its expert knowledge of the practice of law and combines it with the power of case studies to connect you with prospective clients. Through the power of narrative, we let you focus on your book of business and the thing that matters the most: your client.
The Meriden Difference
Narrative Development
No more sacrificing billables to write a blog post.
Just like in writing a good brief or memo, narrative is what brings the point home. While a client may be interested in the law as relates to their case, we believe you should save yourself the time while we tell your story: who you are, what you are about, and how you have helped other clients in the past. This narrative becomes the foundation for the public face of your practice.
Brand
Management
Build the practice you always wanted to build.
Narrative alone does not a reputation make. The law is a personal field, and a solid practice is nothing without its brand. We will work to lean into your expertise, your skills, and what sets you apart, cultivating an image that makes you the obvious choice for referrals and random Google searches alike.
Authority
Cultivation
Beat the noise with real human connection.
AI and social media have only increased digital white noise. Some marketers lean into this by producing a deluge of content, tweaking search engine rankings, or spending outrageous amounts on paid advertising. We believe a radically simple truth: that the best way to beat the noise is to cut through it. Utilizing case studies to build authority, we make your practice the one to trust.
Where Marketing Meets Legal
Legal expertise
Our founder, Curtis Stratton, J.D., has proudly worked across the legal field in the nonprofit, private, and government spaces, giving him a deep understanding of the practice of law in its many forms.
10+ years of experience in marketing and content management
From leading programming efforts as a content editor for a startup, to covering local and government affairs as a journalist, to driving innovation as a marketer for LexisNexis, Curtis knows how to use narrative to drive results and close the gap between services and clients.
Millions in marketing-driven sales
At LexisNexis, Curtis was responsible for creating content that generated millions of dollars in sales through the innovative use of narrative, brand, and authority to win over prospective clients.
